The CBI’s mission in December was our 40th trade delegation of 2013, so there is a lot of interest in Brazil. But it was good to focus on medium-sized businesses as an important part of the economy that doesn’t tend to get as much attention.
Brazil is the seventh largest economy in the world and there is potential to do business right across the board. As well as the emerging middle class, Brazil has a rich elite, particularly in Sao Paulo, which has the highest private ownership of helicopters in the world and the second highest ownership of Ferraris. There are big opportunities in infrastructure and oil and gas, and huge demand for education and for healthcare.